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After google algorithm how we use our keyword cellphone holder cufflinks
Aug 25, 2018

A week after the big Google algorithm update, nicknamed the Medic Update,here is everything we know about it, including official information from Googleand non-official insights from across the industry.

 The Google search algorithm update from August 1 is now fully rolled out, andhere is what we know about the update, who we think was impacted and some ofthe analysis of what, if any, actions you may want to consider taking if youwere negatively impacted.

In summary, Google iscalling this a broad, global, core update, but based on much of the analysisdone thus far, there seems to be a focus on health and medical sites and YMYL Your Money Your Life sites. But many sites besides those were impacted by theupdate. Google is telling us that there is nothing you can do to fix your site,so you should just focus on making a great experience, offer better content anda more useful website. This update has taken on the name the Medic Updatebecause of its focus on the medical and health space. This specific focus issomething Google will not confirm.

What we know from Google

Google has said thatthis update was a “broad core algorithm update” and that it does these updates“several times per year.”


This week we released abroad core algorithm update, as we do several times per year. Our guidanceabout such updates remains the same as in March,

Google referencesits advice from the previous core updates, saying there’s “no ‘fix’ for pagesthat may perform less well, other than to remain focused on building greatcontent. Over time, it may be that your content may rise relative to otherpages.” Google also said, “As with any update, some sites may note drops orgains. There’s nothing wrong with pages that may now perform less well.Instead, it’s that changes to our systems are benefiting pages that werepreviously under-rewarded.”


There’s no “fix” forpages that may perform less well other than to remain focused on building greatcontent not only just key words (cellphone holder ,cufflinks ,clips). Over time, it may be that your content may rise relative to otherpages.



Google SearchLiaison Danny Sullivan also confirmed this is a “global” rollout and impactsall Google search results, no matter what language or region.


Google would nottell us how much of the search results were impacted by this update, as Googlehas done in the past with Panda, Penguin and others:


No, not doing that.


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